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Friday, 06 May, 2016, 14 : 00 PM [IST]

Budget Holidays Redefining Travel Industry

Gopalkrishna KulkarniIndia is shining in more ways than one and the travel scene has boomed over the last few years. Several surveys have rated India amongst the top destinations to be seen across the world and today domestic travel is also giving a push to the burgeoning travel sector. While the Indian mindset to strike a bargain and get a best deal is well known, the travel industry has also woken up to this and is now offering budget friendly holidays. And yes when you say the word ‘budget’ you have the Indian traveller hooked.

To give credit where it is due, amongst the first movers in the budget stay segment was the OYO rooms and it is hard to not miss the bright red and white boards that have literally sprung up across the country. The fundamental premise of OYO is simple – to provide customers value for money by giving standard rooms with basic amenities and free breakfast and WiFi. Likewise, StaySimple is a company that offers a chain of value for money leisure resorts with warm hospitality at affordable prices. What this means is that you can holiday at a destination of your choice without burning a hole in your pocket. And that is a deal that is hard to resist.

Another factor that is pushing the growth of budget travel is the air fare sales that are regularly offered by airlines in the country. These have today become pretty much a commonplace features as several of these sales are on at different times of the year. The best part of course is when one airline’s offers a price cut, others follow suit and the customer gets several options to choose from. You can in fact book in advance as usually travel dates are in advance. Even otherwise, if you are able to plan ahead, you will still get a good flight rate because of the time factor. Likewise, online travel portals also offer hotel and flight combo deals that are a good bargain. Again, there are several deal sites that offer great bargains and huge discounts for group bookings and all of this has certainly spurred the demand for more budget travel in India. Remember that you can have a lot of fun on a budget trip if you plan right. Scout for the right hotels, transport deals and you will make a great package for yourself. Again, the online world has opened a plethora of opportunities. You can even get discounts on bookings made through travel portals when to you post reviews on sites like Trip Advisor.  The opportunities are certainly endless and the person who can research and make the right choice can certainly have a holiday that is as enjoyable as it is pocket friendly. And all this certainly augurs well for the Indian travel industry that is already being seen by the world as one of the best destinations to visit on a budget. So raise a toast to budget travelling in 2016.

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