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Wednesday, 05 September, 2018, 17 : 08 PM [IST]

Re-Energising the Trekking Business

Trekking is a sport that is on the upswing in popularity in the past few years. The usual trek routes in India include Himalayas (Ladakh to Himachal), North East (Sikkim, Arunachal and Darjeeling), Sahyadri (Western Ghats) and Nilgiris (Ooty, Kodaikanal). It is not just nature but also history that is an attraction which can interest trek lovers, especially the domestic ones.

Recently MTDC went all out to push Kolhapur’s rich history and legacy of Shivaji as a destination for trek lovers. Akash Korgaonkar, the guy who founded Ruggedian, a company that focuses solely on professional trekking has been able to get hundreds of participants every year for Rugged Sahyadri Ultra Trail Run, especially for the historical route connection.

While short breaks at quick getaways from a city are also a pivot for trekking, stylish camping (or Glamping) is the trek style of choice for those who do not prefer the rough edges of trekking.

As business and foreign investments grow in India, there is a steady flow of business related travel that can potentially morph into adventure trips. Often there are many first time visitors to the country under this category. By encouraging these visitors to undertake short treks or cycling activities, it opens up a whole new experience and way of perceiving the country as a tourist destination as well.

Tourism departments can work with MICE organisers to extend their programme by facilitating such options seamlessly.

To blend the seemingly ‘rough’ adventure trek or cycling activity with glamping undertones into a business trip is not such a tough choice. However, it requires a keen sense of professional management of the details. Some companies are going forward with thoroughly professionalising their trekking business. Indiahikes is another company that professionally documents treks in great detail so that those interested can organise their own treks. However, though it might be an ideal, services of expert organisers form the silent behind the scenes proficiency that makes the trip smooth and worthwhile.

The Ministry of Tourism is the facilitator and it is duty bound to smoothen the path for this activity which isn’t new, but help it achieve a more efficient, safe and professional avatar.

Anurag Yadav
Industry Expert
The views expressed within this column are the opinion of the author, and may not necessarily be endorsed by the publication.
 
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