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DESTINATION INSIGHT

Tuesday, 22 August, 2017, 11 : 12 AM [IST]

Hideaway Resort A mix of nature, luxury & privacy

Anurag Tiwari


Maldives is that gem of the Mother nature which will always have to deal with the injustice when professionals attempt to describe it. All thanks to the Hideaway Beach Resort and Spa, Maldives, which bestowed to me an opportunity to live the luxurious offerings at the resort and to make an attempt to describe the best of nature’s creation.

Maldives as a destination needs no introduction. The illusionary blue waters of Maldives are said to be one of the best waters on this planet and without a doubt it’s the marine life of this small yet big Island nation (approx. 1,190 coral islands within the country) which has attracted travellers from around the world. Male, the capital of Maldives, is the most popular city in the country for the visitors. Maldives is dotted with a range of luxury resorts, some of them at a close proximity to Male. Hideaway Resort and Spa has established itself significantly in this competitive market, with due credit to its luxurious offerings and esteemed privacy.



Travelling to Male is easy from India but Hideaway is quite a distance from Male. The nearest airport to the property is at Hanimaadhoo which is an approximately 20 minutes speed boat ride to the Hideaway Beach Resort and Spa in Dhonakulhi Island, Maldives. We boarded a small Maldivian Air aircraft - Bombardier Dash 8, mid-night flight to Hanimaadhoo from Thiruvananthpuram, as it’s the only destination in India from where Maldivian Air directly flies to Hanimaadhoo. An hour long flight journey can help you take a small nap and prepare yourself to experience one of the peaceful dawn while you’ll be on your way to the resort on a speed boat sailing you through the Indian Ocean.



Hideaway Resort and Spa, Maldives, built on only 8% of 1.4 km large island can easily be described by remote location which offers an isolation one strives for in their daily life hustle. From the ambiance to the offerings, the resort ensures to be a pleasant stay. Spanning 297,000 sq mt, Hideaway offers 103 suites categorised in to 10 types, ocean and water villas ranging from 176 to 1400 sq mt, private beach villas ranging from 320 sq mt to 1150 sq mt and Hideaway Palace spanning 1,420 sq mt. Some of these villas are amongst the largest in Maldives, each complimented with the most modern world class amenities which one expects from a high-end luxury property.



One aspect of the resort which has grown to be the USP for the property is the uncompromised privacy. Each villa is designed keeping in mind the personal space of guests. The resort is symbolic to its name where one can leave back their daily hectic work schedule and get hidden amidst nature. Counting from cuisine to rejuvenating spa experience to the best of marine life to other excursions and in-house recreational experiences, the resort management aims at offering tailor made services pleasing their guests.



It’s a universally accepted fact that Indians while travelling cannot only survive on international cuisines. Indian cuisine, especially vegetarian food is must. Since I am a vegetarian, Hideaway was a blessing. There are Indian chefs and in particular Chef Oliver who not only has mastered the Indian cuisine, but is also a perfectionist in tailoring the international cuisines according to one's taste buds. Hideaway Resort and Spa has three restaurants and one beach side pool club namely, Matheefaru and Meeru Bar & Grill excelling in International cuisine, Samsara Asian Restaurant catering to exotic flavours of Asian cuisine and Sunset Pool cafe-Beach Club scattering along the white sand beach with infinity pool. The property also has provisions to cater candle light dinner for honeymooners on the beach.

‘Hideaway Resort eyes India as an emerging source market’

Michael Wieser, CEO, Lily Hotels Pvt. Ltd. (Parent company of Hideaway Beach Resort and Spa)


Q. How does a relatively new brand, Hideaway Resort and Spa, deal with the competition from the top international hotel brands present in Maldives?
A. Hideaway Resort and Spa, Maldives, has always concentrated its efforts towards delivering its guests the privacy and peace they search for in their day-to-day life. There are quite a few international hotel brands present in Maldives and are near by Male which gives them easy connectivity but due to heavy traffic in this region, marine life is disturbed due to continuous traffic on sea. Hideaway Resort works towards delivering privacy along with the best of marine life in Maldives. There have been many sports professionals and celebrities hosted by us who choose Hideaway for the privacy we offer to them. Only 8% of the island has been built thereby preserving the nature’s offerings. Hideaway faces a challenge in terms of connectivity but Hanimaadhoo airport, the nearest airport to Hideaway, will soon see a surge in number of flights and we are hopeful this will help us in attracting more guests. Travellers will also be able to charter the flights easily till Hanimaadhoo very soon.

Q. For Hideaway what has been the average room occupancy and which are the top source markets?
A. We are receiving year-on-year average room occupancy of 70%. During the peak season which is generally during Christmas and New year, we are almost fully booked with average room occupancy reaching around 98%. The European market was the top performing source market for us but now the Asian market has certainly overtaken them. China, Japan, Korea and few South East Asian countries are the top contributors for us from the Asian market while Central, North and East parts of the Europe are big contributors for Hideaway Resort and Spa, Maldives.

Q. How is the Indian outbound market performing for Hideaway Resort and Spa, Maldives?
A. Hideaway Resort and Spa, Maldives, reopened in 2014 after redevelopment coming up with Ocean Villas and Water Villas. Before that it had only land villas. We started to promote Hideaway aggressively in the Indian market after our reopening. Potential that India carries as a source market for outbound travel is immense. For us, India is an emerging market. We are receiving approximately 600 Indian visitors year-on-year. With Maldivian Air providing direct connectivity to Hanimaadhoo from India and other Indian airlines working on for flights to Hanimaadhoo, we are hopeful that numbers of Indian travellers to Hideaway will continue to grow at a healthy pace.

Q. What are the marketing and promotion plans of Hideaway Resort and Spa, Maldives, in particular for the Indian market?
A.We are focusing on digital platforms for B2C promotions. We receive a lot of repeat travellers who help us at a great extent in word of mouth promotions among their relatives and friends. Also, in terms of B2B, we are participating in various popular travel trade shows across the world. For the Indian market, we have appointed Explora, a Mumbaibased travel representation, for trade representation and marketing & promotions. Explora is helping us reach out to our target high-end traveller segment in right way. Through Explora, we participate in popular travel trade shows across India and have plans to conduct oneon- one meetings and roadshows in the popular Indian cities.





With 12 private treatment rooms, Spa and Beauty centre of Hideaway has a wide range of personalised treatments which use natural Balinese products to rejuvenate the guests. The Hideaway Spa and Beauty Palace also features steam room, outdoor pavilion, manicure/pedicure station, relaxation zone and retail area.



Talking about activities to add in your to-do list while interacting with the illusionary blue waters of Indian Ocean, the sky is the limit. Hideaway works with Meridis Dive centre which assist the guests by providing professional guides for snorkeling and deep sea diving activities. For those who cannot swim, Meridis provides a submarine ride to experience the underwater life. Hideaway also has watersports centre which offers all the popular activities like Jet Ski, Kayaking, Wind Surf, etc. It also takes its guests on a luxury yacht ride in the Indian Ocean allowing the guests first hand fishing experience and dolphin sightseeing.

Air Connectivity

  • Maldivian Air - Thiruvananthapuram to Hanimaadhoo on Monday and Thursday at 0310 hrs
  • 20 minute speedboat transfer from Hanimaadhoo to Hideaway Resort and Spa
via Male
  • 50 minute domestic flight from Male to Hanimaadhoo
  • 20 minute speedboat transfer from Hanimaadhoo to Hideaway Resort and Spa



The differentiating factor for Hideaway Resort was its privacy and hospitality which can be a rare find in the 1,200 islands nation thereby putting Hideaway Resort in the driver’s seat. Counting on these X factors and assisted by the nature’s offerings, the resort management is certain that Hideaway Resort and Spa will receive healthy growth in the future and emerge victorious in the rigorous Maldivian tourists market which welcomes more than one million travellers every year.

anurag.tiwari@saffronsynergies.in

 
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