Australia witnessed 21,600 visitors from India during June, 2016, a 21% increase over June, 2015. Total arrivals for the year ended (YE) June 2016 were 241,700, an increase of 9.4% relative to the same period the previous year. This made India the ninth largest inbound market for arrivals to Australia for the year ended June 2016.
In the year ended June 2016, 68% of Indian visitors visited Australia for leisure (164,000). Other visitors travelled for business (20,300), employment (18,800), education (15,500) and other purposes (22,800). Leisure visitors are on holiday (62,000) or visiting friends and relatives (102,000).
The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 - Jun 2017 period, a 9.6% increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 % through to the financial year 2021-22.
For YE March 2016, Indian visitors contributed AUD 1.14 billion to the Australian economy, an increase of 19% over the previous year. India is the 11th largest source market in terms of expenditure.
Average spend for Indian visitors increased by 10% to AUD 5,215.
For YE March 2016, Indian visitors spent 14.1 million nights in Australia, an increase of 18% over 2015. The average length of stay for all
visitors from India was 65 nights, with a 47% repeat visitation. Indian leisure visitors stayed an average of 56 nights.
Purpose of Visit: YE June 2016
Australia’s Competitive Advantage
Four Australian cities, including Melbourne,
Adelaide, Sydney and Perth, feature in the
list of the top 10 world’s most liveable cities,
according to the Economist Intelligence Unit
(EIU), with Melbourne having won the
honour for the world’s most liveable city
for five years in a row. The findings of
the target customer research and
Consumer Demand Project (CDP)
have revealed that the top five
Aussie attractions that appeal to
Indian travellers are the Australian
beaches, iconic landmarks,
wild life, food & wine, and the
Great Barrier Reef (GBR). The
research also shows that Indian
travellers rated Australia’s Food
& Wine as the best in the world.
There is a diversity of available
cuisines in Australia, including
vegetarian options. Australians
are seen as welcoming, warm and
friendly. Faster visa processing under
the Preferred Agency Scheme (PAS),
and recent introduction of electronic
lodgement (e600) of visa applications for
agents on the PAS and the pilot of three-year,
multiple entry visas for applicants with a sound
Primary target markets for Australian tourism board are Mumbai, Delhi and Bengaluru where as Chennai, Hyderabad, Kolkata, Ahmedabad and Pune are secondary target markets.
The main target segment is people aged 35 – 54 years with average household income over USD 45,000 and residing in Delhi, Mumbai and Bengaluru. Other target segments are
Corporates and BE agents for Business Events segment, across various industries.
Flight Options to Australia
Air India operate their daily direct, non-stop services on the Delhi-Sydney (four times a week) and Delhi-Melbourne (thrice a week) route. Regular, one-stop flights from key cities in India to key ports in Australia via Singapore Airlines, Malaysia Airlines, Thai Airways, Cathay Pacific, and Emirates. Qantas also has a code share agreement with Jet Airways, via Singapore.
*Reverse impact of the India - Pakistan game played at the Adelaide Oval in Feb 2015 during the ICC Cricket World Cup
Aussie Specialist Agents (ASP)
Participants in the Aussie Specialist Program are all identified as strongly promoting and developing Australia as a holiday destination. As of June 2016 there were 5,695 registered agents (+27%) on the ASP program, with 2,843 agents completing their online certification (+28%). As of June 2016, there were 86 agents under the Preferred Agency Scheme (PAS), visa facilitation program, run in collaboration with Department of Immigration and Border Protection (DIBP).
- International Visitor Survey, Tourism
- Overseas Arrivals and Departures, ABS (Cat. No. 3401.0)
- Tourism Research Australia