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Wednesday, 02 May, 2018, 15 : 48 PM [IST]

KAYAK Travel Spending Behaviour 2018

Travel search engine KAYAK conducted a survey to find out the habits of Indian nationals while travelling. According to the survey, 45% of the respondents are planning to have a budget of at least INR 1 lakh for travelling and the age group of 36-55 is willing to spend more compared to the younger generation. TravelBiz Monitor presents highlights.
Asurvey by KAYAK highlights that a significant 38% of Indians, prefer to spend their money on travel above all other pursuits, including shopping, food, and other daily activities and essentials. Contrary to popular belief, it isn’t the youngest generation that is most obsessed with travel; rather people age at 36-55 are more willing to spend on travelling, in which 47% of them prefer to spend money on travel than other pursuits. Interestingly, during their trip, most Indians (53%) say they prefer to save up their money on shopping .

16% of Indians are planning to ‘splurge’ on their summer travel in 2018
As the summer holidays approach, 16% of Indian holidaymakers are planning to spend over INR 3,00,000 on their summer travel, and over 45% of the respondents are planning to spend at least INR 1,00,000 for their summer travel.

Abhijit Mishra, Director - India & Middle East, KAYAK said, “Over time we’ve observed an evolution in the travel culture of Indians, with travelling gradually taking a more and more prominent place in our lives. Many Indians today consider travelling as one of the most important parts of life - for them, a good annual holiday is a must every year, and holiday planning a task demanding care and attention.”

Only 8% of Indians don’t know / don’t plan with a budget
With the rise in low-cost airlines and short-haul travel it is not a surprise that many spontaneous travellers these days just pack their bags and go out for a vacation. But the majority of travellers still plan ahead and plan with a detailed budget. 56% Indians are very meticulous, spending the time to plan their holiday budget well in advance.

Transportation cost is always the important element when planning
for a holiday, with 34% of Indians pointing to flight fares as their top consideration when choosing flight, followed by the suitability of the flight time or date (30%), and whether the flight was direct or had stopovers (26%). This indicates that while Indians are smart planners and want to make the most of their trips, many has also starting to prioritise comfort and convenience at the same time. In today’s market, it’s becoming crucial to provide the Indian traveller with a balance of both price and quality.

57% of Indians go out of their way to save money for travel
A high percentage of Indians, 57%, say they regularly set money aside in order to spend it later on holiday. In addition to working hard and saving for their families and future, gaining new experiences and enjoying themselves in the present is now seen by many as an equally important investment. Apart from general saving, more than 34% try to hold back from shopping, while 22% even take on an extra job in order to save for travel.

Are Indians choosing travelling over shopping?
As Indian spending power increases, it’s interesting to note the balance Indians are constantly seeking to strike between value for money, and gaining the best experiences. The survey results show that most Indians are willing to cut some costs in order to afford their travel by choosing a cheaper alternative, either on shopping (53%), accommodation (38%), or local transportation (37%). However, less would choose to give up the quality of sightseeing and excursions, car rentals, or meals - indicating that many see these as the most important factors necessary to ensure a memorable and rewarding holiday.







 
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