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Wednesday, 30 December, 2015, 17 : 00 PM [IST]

HolidayIQ Insights: Growth in Tiger Tourism in India by 230%

HolidayIQ has released a report on the Growth in Tiger Tourism in India, which shows an increase of 230% terming ‘Tiger Tourism’ as fast-growing.



Hari Nair, Founder and CEO, HolidayIQ said, “In India dwells the world’s largest tiger population. Earlier in the year it was reported that India’s Tiger population is up by a third. The rise, from 1,706 Tigers in 2011 to 2,226 in 2014 is definitely positive news. Ahead of this travel season, we have seen a marked increase of 230% in number of holidays planned around tiger trails when compared to last year. Interestingly, Tiger Trails have grown in popularity across all traveller groups. Generally we see couple travellers accounting for close to 50% of most leisure holidays. Tiger trails are also popular with families and the share is couple travellers accounting for 36%, family travellers 32% and group holidayers accounting for 28% of all tiger trails planned. There has also been significant increase in the usage of mobiles around holiday planning. The HolidayIQ offline guides feature, which allows users to store and download all information of their end-destination is extremely popular among wildlife enthusiasts as internet connectivity is a major issue in jungle destinations.” 

He further said, “The recent initiative by the National Tiger Conservation Authority (NTCA) to establish Tiger safaris in the buffer zones of tiger reserves is yet another interesting move which will celebrate the majestic animal sensitively and sensibly. It will also bring in revenue which can be used for the welfare of the endangered species.”

Tiger Tourism is popular among couple travellers, who account for 36% of all tiger trails planned, followed by family travellers (32%), group holidayers (28%) and single travellers (4%).32% tiger trails are planned by women and 68% by men.


Total Budget and Average Trip Length:
Travellers from India reported spending an average of INR 15,500 on their Tiger Trail holidays in 2014. Looking at 2015 spend, this number increased to INR 17,686. Trip planning was initially done 36 days in advance. From 36 days in 2014, the number has decreased to 30 days in 2015.
 
Male vs Female:  
32% tiger trails are planned by women and 68% by men.

Key highlights include:
Most visited Tiger Reserves in India

2015 2014
Bandipur National Park, Karnataka Bandipur National Park, Karnataka
Ranthambore, Rajasthan Sunderbans, West Bengal
Mudumalai (Masinagudi), Tamil Nadu Mudumalai (Masinagudi)
Sunderbans, West Bengal Ranthambore, Rajasthan


Top cities where Indian travellers are heading to for Tiger Tourism
Metro Cities
Bangalore, Mumbai, Hyderabad, Delhi, Kolkata, Chennai, Pune
Non-Metro Cities
Coimbatore, Nagpur
 
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