Trade News
Inbound/ Domestic News
Outbound News
 
Home Data & Analysis Details

DATA & ANALYSIS

Monday, 23 July, 2018, 12 : 45 PM [IST]

39% Indians travel as couples in monsoon: ixigo

Ixigo, in its latest study has revealed that the latest monsoon travel trend amongst millennials is taking a “bae-cation”. A bae-cation is the new-age term used for taking a vacation as a couple. With the onset of the monsoons, more and more couples are taking advantage of the pleasant weather and heading for short breaks. Some of the most popular couple destinations this monsoon are: Port Blair, Shillong, Guwahati, Kodaikanal and Puducherry, which are ideal for an extended weekend getaway.

ixigo data reveals that 39% of Indians, travelling during the monsoon, are planning to travel as couples, followed by 24% with family and 18% solo. Couples are planning short-stays that extend to about three or four days. Hotel searches for Goa show the maximum spike of 16% from previous months, while Shillong and Guwahati follow with 11% and 9% spikes respectively.

Monsoon Travel Trends

39% Indians travel as couples
24% Indians travel with families
18% Indians travel solo

Popular Monsoon Destinations

  • Port Blair
  • Shillong
  • Guwahati
  • Kodaikanal
  • Puducherry




While about 25% of couples from Chennai and 18% from Bengaluru are booking a short vacation to Puducherry, about 14% of couples are travelling from Mumbai to Goa via train.

Commenting on the findings, Aloke Bajpai, CEO & Co-founder, ixigo, said, “With the arrival of monsoon across the country, millennial couples are now planning their bae-cations. Travel becomes far more affordable during the monsoon as it is a lean season in comparison to summer and winter. Major Indian airlines have announced their monsoon sales, offering big discounts on flights, reducing fares by almost 20%. Goa remains to be the most popular destination showing an 8% increase in flight and 16% increase in hotel searches. It is great to note, how owing to improved infrastructure and better flight connectivity, north-eastern destinations like Shillong and Guwahati are also becoming crowd favourites.”

 
Post Your commentsPOST YOUR COMMENT
Comments
* Name :      
* Email :    
  Website :  
     
Receive the best of Travel content in your mailbox.
Enter your e-mail ID for our
Weekly e-Newsletter
   
© Copyright 2015 Saffron Synergies Pvt Ltd