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Friday, 25 October, 2019, 15 : 30 PM [IST]

Alitalia to roll out two platforms to strengthen relationships with travel trade in India

‘Alitalia Connect’ and ‘Group Connect’ to be live in India market from mid-November
Considering over 95% of its business comes from the travel trade in India, Alitalia, Italian carrier which operates daily schedule on Rome – Delhi route, will bring two important online products – Alitalia Connect and Group Connect – to India to strengthen its trade engagement in the market.  Launched in markets like Switzerland, Germany and Italy in early October, these inter-connected web-based platforms are aimed at creating a network of travel agents world-side and deliver speedy flow of information about the airline to the agent community.

Revealing the India roll out plan, Nicola Bonacchi, Vice President – Leisure Sales, Alitalia, expressed the confidence that these two platforms will help the carrier “close the gap” that existed with other competition in the digital communication space with the trade.  He said that these platforms seek to enhance B2B relationships worldwide. While the sales that comes through the travel trade globally for Alitalia is 65%, the same is as high as 95% in markets like India, he said.

Alitalia Connect is a platform designed to guarantee a personalised relationship with B2B customers and create privileged access to dedicated services and content. Alitalia wants to create an open community of travel agents through sign ups and create a network of travel agents worldwide. ‘Group Connect’ is a web-platform within Alitalia Connect which help agents manage and speed up quotations for Group bookings in a standalone fashion.  Group Connect enables agents to request an offer, book a group and have the quotation and contract in real time.  

Talking about the business strategy, Bonacchi said that the airline intends to increase revenue by targeting high-value segments like corporate and hi-end leisure travellers. “Segmentation is one of our key strategies going forward,” he said so that the airline creates two distinguished offers for business and leisure travellers.

Commenting on the Rome – Delhi route, he said that the product has been received well by the market, and there has been 31% growth in passenger numbers 26% growth in revenues in the first nine months of this year. While the airline carries 60% India to Italy traffic, 40% is onward traffic is to Europe and the US.  While the overall load factor is 87%, Bonacchi said that the effort is to grow the business passenger loads (77% currently) at par with the economy loads of 90%.

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