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Tuesday, 19 March, 2019, 12 : 15 PM [IST]

737 MAX disaster pushes Boeing into crisis mode

Boeing swung into crisis mode after the second air disaster involving the 737 MAX 8, losing USD 25 billion of market capitalisation and suffering a severe hit to its reputation.

That was made worse by the company's response, according to industry experts, who described their efforts variously as ‘terrible,’ and ‘rough.’

Mourners of victims of the crashed accident of Ethiopian Airlines react during the mass funeral at Holy Trinity Cathedral in Addis Ababa, Ethiopia.

The tragedy of the Ethiopian Airlines flight on Sunday, in which all 157 people on board perished, renewed fears about the safety of the plane, and led to it being grounded worldwide although the US decision was not made for three days.

"It is been a rough week for them," said Matt Yemma, a crisis communication specialist at Peaks Strategies, based in Connecticut.

(Source: The Economic Times)

 
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