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Wednesday, 09 January, 2019, 12 : 02 PM [IST]

Travel & Tourism stakeholders of Northern Kerala form Malabar Tourism Society

Plans for dedicated Travel Mart for Malabar region in September this year
In order to overcome the information deficit and lack of exposure of destinations and attractions of Northern Kerala, a group of travel and tourism industry stakeholders have got together to form a parallel society to Kerala Travel Mart (KTM) to participate in the tourism development of the Malabar region and promote six districts of Northern Kerala collectively by forming a dedicated Malabar circuit. The society christened as Malabar Tourism Society (MTS) will be officially launched on January 12 by Kerala Tourism Minister, Kadakampilly Surendran in Kozhikode.

Explaining the relevance of a new Society for Tourism industry while there is already a well-established platform like KTM, VC Sajan, General Secretary of Malabar Tourism Society said that the region continued to be “untouched and unexplored” and the focus of KTM has always been towards promoting Southern part of Kerala comprising Kovalam, Kumarakom and Munnar.  Even Wayanad Tourism Organisation has been promoting only Wayanad, he said.  “The intention is to promote six districts of Northern Kerala, from Palghat to Kasaragode, by forming a circuit and designing travel packages of four to five nights duration,” he added.

Among the immediate initiatives include a dedicated Malabar Travel Mart (MTM) some time in September this year, Sajan said. “We want to participate in the tourism development of the region by working closely with District Tourism Promotion Councils (DTPCs) and bring the tourism attractions of the region into the mainstream,”

Malabar Tourism Society will also participate in Travel Marts happening in other places by collectively representing all the stakeholders of the Malabar region, he added.
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