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Friday, 19 July, 2019, 10 : 00 AM [IST]

India joins Meetings Mean Business global advocacy campaign

India has joined the global advocacy campaign for MICE travel originated in the US called 'Meetings Mean Business'. Started by the US Travel Association as an advocacy campaign platform to disseminate the importance of 'face to face' meetings in the MICE industry, Meetings Mean Business movement has spread its wings to Canada first and now to India.

"We have completed our licence agreement with the US Travel Association for India Chapter early this year, and we have already set up an advisory board comprising 25 people covering meetings, incentives, conventions industries, corporate entities, hotels, airlines, PCOs, etc," said Nitin Sachdeva, Executive Director, Venture Marketing, who Co-Chairs, Meetings Mean Business India Chapter with Barun Gupta, VP, Corporate Alliance Group.

Sachdeva said that the objective is to bring together different segment-oriented associations on the advisory board and collectively promote the ethos of face to face meetings for the MICE industry. Once that is achieved, the campaign will endeavour to put the power of advocacy to convince governments about the benefits that MICE can deliver to destinations, and the country as a whole with right infrastructure and right policy framework, he said.

"25 people joining the advisory board within three months of establishing the Chapter shows the acceptance the campaign is receiving in India," Sachdeva said.

The first Advisory Board meeting will be convened soon to chart out the future course of action, he added.
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