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Monday, 24 August, 2020, 16 : 00 PM [IST]

ICPB goes virtual with 2020 Convention from Oct 29 to 31

The India Convention Promotion Bureau (ICPB), a national apex body focused on promoting India as an attractive MICE destination, will host its flagship Convention India Conclave (CIC) on virtual platform from October 29 to 31, 2020. Keeping the challenging scenario in mind, where the norms of social distancing make it tough to hold a large meeting/conference physically, the MICE body, adjusting to the new normal, will host the virtual conclave based on the theme – ‘Physical and Digital Meetings – A Harmonious Blend.’

Speaking on the development, Amaresh Tiwari, Vice Chairman, ICPB said, “Through this virtual convention, we will try and assure our members that digital and physical meetings – together, is what the future of MICE is. Nothing can replace the importance of personal interactions but in a scenario where individual interface is not possible, we can opt for the digital platform, which is also a great medium to stay connected and conduct business. I am looking at a participation of more than 2,000 people as this time we will also invite students from various Universities, who have interest in MICE, to be a part of this great virtual event. Since it is an online forum, we can reach out to a wider audience and help them know more about the scope and functioning of MICE in India. ICPB is mindful of the technical challenges in organising a virtual event and will ensure to arrange a conclave that will be user friendly and provide an uninterrupted quality digital experience. I am confident that our members, along with MICE stakeholders, in the industry will take back insightful, innovative and interesting concepts from the convention, which will help them with their business.”

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