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Tuesday, 14 August, 2018, 17 : 15 PM [IST]

GTC Egypt Business Convention to address needs of 3 distinct verticals



For the first time ever, the Global Tourism Council (GTC) is breaking the norm of tourism conventions, and addressing three distinct issues: a. Tourism Conclave b. Investment Summit and c. Film Industry Connect – at the inaugural Egypt-India Business Convention. Set to be organised by GTC in association with Egypt Tourism, the Convention will be held from September 16-19, 2018, at the Marriott Cairo & Omar Khayyam Casino.

Around 300 delegates from different business segments of India are expected to participate in the 4 day-long event, where they will interact with their Egyptian counterparts over B2B meetings.  

As part of the Tourism Conclave, the Convention will offer an opportunity for delegates to explore the possibility of developing and promoting the Biblical Tourism Circuit - Jordan, Israel and Egypt. For corporate houses, the Investment Summit will facilitate opportunities for investment in sectors like agriculture, pharma, hospitality, infrastructure, energy, etc. Film-makers and production houses attending the Convention will be able to meet with their counterparts in Egypt and undertake recee of locations for shooting and explore discussions on co-productions.

“GTC is the first council in the tourism sector of India and we have the best of brains from segments like tourism, pharma, investment, hospitality, etc. The objective of the Convention is to strengthen the bilateral relations between the two countries,” said M Iqbal Mulla, Chief Council, GTC. According to Mulla, “The response from the industry for this is quite encouraging. Even NTOs of six countries have already approached us,” he said. 

Talking on this, Ismail Amer, Egyptian Tourism Counselor, said the theme of the convention ‘Innovate & Invest’ is brilliant and will offer immense benefits in myriad sectors of both the countries. “The three sectors i.e. tourism, investment and film are very much connected with each other and Egypt’s USP in all the segments is very strong. Hence, this convention will immensely benefit Egypt,” said Amer. 

According to Amer, “Experts from different segments are associated with GTC, secondly there is a difference between council and association and people associated with council are always serious in business. Apart from this, the convention will highlight the strength of Egypt in the three segments.”  

Citing an example, he said that new administrative capital which is coming up has thrown up huge opportunity for investment. “Our new administrative capital (will have a name later) is as big as Singapore and 7 times bigger than Washington D.C. Currently, lot of construction work is going on for shipping, logistics industries, etc. The length of new development corridor by the Suez Canal is 40 km,” pointed out Amer.

The Council will also strongly suggest for developing a Holy Land Circuit among Jordan, Israel and Egypt which will increase in pilgrimage tourism manifolds from what it is now. “We have already discussed it in our committee and will put it in conclave for implementation,” said Mulla.

The film industry is another priority sector for the Council and the Convention will discuss the issue thoroughly so that the film sectors of both the countries are benefitted. Throwing light on possible outcome, Manoj Gursahani, Member Governing Council, GTC, said, “The film industry will benefit in very unusual way. The Egyptian film industry can look at cross collaboration opportunities with the Indian film industry. Similarly, Indian film industry and can look at opportunities of exploring and doing television serials, movies and web series which are sold on Netflix and other platforms can be captured on Egypt and look at Egypt talent and combine do a hybrid model. I strongly believe that these are largely the areas where the film and media entertainment sectors want to grow with each other and collaborate with each other.” He also said that the response so far is phenomenal. “All the big brands have already shown their interest but I can’t tell the name at this juncture,” said Gursahani. 

Global Tourism Council aims to be the world’s biggest non-government organisation recognised by the Government of India Charitable Trust. It is the brain child of the reputed professionals from India and across the world who are committed to the advancement of the global trade and tourism industry.

 
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