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Friday, 24 April, 2020, 14 : 00 PM [IST]

Delegates deliberate on creating global fund & adopting PPP model to support tourism recovery

Deliberating on means to be adopted and measures to be undertaken as part of the post-pandemic recovery process at the TAAI-TravelBiz Monitor e-conference, the association President Jyoti Mayal spoke about the possibility of creating a global fund to support tourism businesses and jobs. She spoke about public-private partnership to support the industry instead of depending on governments for bailout. 

Sharing his views on the subject, Suman Billa, Director – Technical Cooperation & Silk Road Development, UNWTO, said, “Governments and trade bodies have been discussing the idea to create a global fund with contribution of 1 dollar per traveller. However, there are logistical issues of administering the fund. Maybe the COVID-19 crisis could prompt governments to set up some sort of common funding towards this process.”

Moreover, Billa said that the mantra for inbound should be PPP as government support would be restricted. “Only Kerala has been successful in following the PPP model on a sustained basis. As the world opens up in a staggered manner, stakeholders in India should consider setting up a robust PPP model and work aggressively to make it work. For inbound, the current situation will force us to take a hard look at the value we provide, and therefore create a mindset that will prompt us to not take unnecessary risk.”

Billa said that UNWTO can take the advocacy process and make suggestions on behalf of the industry to the governments. He, however, cautioned that since the economy itself has taken a hit, government support will be restricted and every penny injected to support the industry will have to be justified.  “Employees will have to take pay cuts and maintain flexibility.”







 
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