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Tuesday, 03 December, 2019, 18 : 38 PM [IST]

Centre is totally committed to promote Ladakh as a quality tourist destination: Prahalad Singh Patel

Addressing a seminar on ‘New India – New Ladakh’ organised by New Tourism Foundation, a Trust chaired by former Tourism Secretary to Government of India, Vinod Zutshi in Delhi, Prahalad Singh Patel, Minister of State with Independent Charge of Tourism & Culture stated that the Centre is committed to offer 100% support to set up tourism infrastructure facilities as well as promote quality tourism in Ladakh. Ladakh, he said, is one of the most beautiful destinations which is a perfect combination of beauty and rich culture. 

 The Minister said that the Centre has already proposed a fully equipped facilitation cum training centre for Adventure Tourism in Leh-Ladakh and also proposed mapping of tourist facilities in the region. He appreciated the efforts of the tourism stakeholders to enforce quality tourism into the region than quantity tourism which would damage the fragile eco-system of the destination.

 Zutshi in his introductory remarks expressed the belief that the newly acquired Union Territory status for Ladakh would open the doors for innumerable opportunities for expanding Tourism and cultural activities in the region. The new status of Ladakh will provide a great platform for tourism to prosper as there will be greater coordination with the Centre, more resources, and greater support from agencies and stake holders of tourism industry, he said. “We at New Tourism Foundation believe in bringing the hidden tourism treasures of the country on a global platform and this particular initiative of ours is one step forward in this direction. Ladakh has huge potential in tourism and we hope through our efforts we will be able to promote the rich culture and heritage of the state to gain more tourists to Ladakh.”

 Zutshi said that the Foundation will ideate, advocate and promote tourism in the New India with vigour. He also proposed series of programmes, seminars, etc. in that direction. The Foundation will also organise Global Heritage Tourism Mart to promote culture and heritage of India in the middle of next year. New Tourism Foundation will also set up State-wise chapters to improve dialogue and engagement at all levels to promote tourism, he added.

Sunil Gupta, Secretary General, New Tourism Foundation, mentioned that the foundation will work towards bringing the issues pertaining in India Tourism and organising more such educative seminars.
 
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