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Monday, 02 November, 2020, 17 : 30 PM [IST]

Carl Vaz elected as President of Skal International India; chalks out recovery programme for members pan India

Skål International India at its recently concluded Annual General Meeting (AGM) held at The Residency Towers Hotel, Chennai elected a fresh team to preside over a recovery programme for its travel & tourism members spread across 13 cities in India. The historic AGM was held as a hybrid event with members and voting delegates present physically and online.

Skal International India comprises members across all verticals of the travel & tourism industry – hospitality (hotels & resorts), aviation, travel agents, tour operators, OTAs, ground transport, tourism boards, marketing consultants specialising in tourism and several stakeholders from international and local Government representatives.

Skal India comprises a total of 14 clubs currently covering the cities of Srinagar, Delhi, Kolkata, Mumbai (2 clubs), Pune, Goa, Hyderabad, Bengaluru, Mysuru, Coimbatore, Chennai, Kochi and Trivandrum.

The new Skal India Team comprises:
President, Sk. Carl Vaz 
International Skål Councillor, Sk. Saravanan Palanivelu 
1st Vice President, Sk. Sanjeev Mehra 
2nd Vice President, Sk. Venkat Reddy 
Treasurer, Sk. Ranjit Vig 
Secretary, SK. Krishna Gopalan 
Director - Young Skål, Sk. Shalini Charles 
Director – PR & Communication, Sk. Vivek Braganza 
Senior Auditor, Sk. Burjis Mehta 
Junior Auditor, Sk. A.R. Suresh 

During his inaugural address, Vaz announced an ambitious overarching strategy that aims to create an outreach program targeting domestic and international outbound Indian travellers across India. He elaborated that an intense public relations campaign will centre on entrenching Skal India and its members as a reputed and trusted brand, that hinges on fair business practice and that Skal members cover every vertical of the travel spectrum.

He commented, “There is an opportunity to develop this area, to the benefit of every Skål member, which aligns with Skål International’s vision to serve as a trusted voice in tourism. We will in the next 60 days present to our members a detailed strategic plan that aims at driving business back into their offices and aggressively grow the number of clubs and members across India.”

Vivek Braganza, Director, PR & Communications, Skål International India, said “As an International brand with over 13,500 members worldwide and over 1,150 in India across 14 Clubs, Skål International is a trusted voice in tourism. An affiliated member of the UN World Tourism Organization, we support the Sustainable Tourism – Eliminating Poverty (ST-EP) Initiative. We believe in doing business among friends, and this Board’s objective is to bring Skål to the end customer, while supporting our members businesses across the country.”

Vaz added, “Our travel fraternity is faced with a heavily eroded bottom line owing to the pandemic and burden of dwindling budgets of the traveling consumer and corporate clientele. As part of our strategy we will also have a unique new consumer facing Brand Identity at every touch point in the travel chain from the time they book their ticket, board an airplane, arrive at a hotel, avail of a transport service, dine at a restaurant or relax in spa and even enter an attraction – the new Skal India brand identity will touch the consumer and in doing so build on the values of a Skalleague being a trusted voice in tourism.”

He went on to say, “Skål International India will seek to enhance its interaction and support of government initiatives, within India and also at key destinations of relevance to this market.”

 
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