TBM Staff - Mumbai Red Dot Representations, a brand of destination and event management company Tamarind Global, has been appointed as India Representative of the Al Habtoor City Hotel Collection by Hilton, in the United Arab Emirates.
The Al Habtoor City Hotel Collection by Hilton comprises three distinct hotel products: Hilton Dubai Al Habtoor City, V Hotel Dubai – Curio Collection by Hilton and Habtoor Palace Dubai – LXR Hotels & Resorts.
Red Dot Representations will facilitate awareness of the Al Habtoor City Hotel Collection by Hilton in the Indian market, as well as provide consulting on experiential marketing activities, culinary offerings and amenities to position them as the preferred destination for the most discerning Indian travellers. They will work closely on the marketing and training fronts, creating e-marketing strategies, public relations, communication, and reputation management, developing incentivizing programmes, etc.
Speaking on this development, Louis D’Souza – Director, Tamarind Global, said, “Red Dot is proud to partner with one of the leading hospitality groups of the Middle East. We are glad to be on board and hope to leverage our strong market presence in travel and hospitality, to help Al Habtoor City achieve their marketing and sales goals.”
Fredrik Reinisch, Complex General Manager of Al Habtoor City Hotel Collection by Hilton stated, “Guests of Al Habtoor City Hotel Collection by Hilton can have it all within a 10- to 30-minute range: the airport, downtown shopping, Jumeirah’s farniente, The Palm excitement, Expo 2020, Financial Centre, the old Dubai and its souks. In a destination where superlatives reign supreme, Al Habtoor City’s mastery of best-in-class conferences, weddings and events is also exemplified by La Perle – the region’s first permanent show, created by the legendary artistic director Franco Dragone. As travel resumes to normalcy, we seek to provide these unique experiences to our guests, because travel is not just about exploring cultures and destinations, it is also a quest for the unexpected and feeling that everything revolves around you. We feel blessed to work with partners such as Red Dot Marketing because they have already experienced our unique destination and taste for hospitality first hand.”
In 2021, the Al Habtoor City Hotel Collection by Hilton witnessed double-digit growth in some of the key segments, such as retail, one of the competitive attractions in Dubai. The Group’s direct bookings versus OTA ratio has also seen exponential growth.E
