TBM Staff - Mumbai As Sarova Hotels marks 50 years of excellence, the iconic Kenyan hospitality brand is doubling down on its commitment to the Indian market. With a rich legacy of connecting Indian travellers to Kenya’s breathtaking landscapes, the group is expanding its reach through targeted marketing, innovative offerings, and a stronger focus on customer experience.
Sarova Hotels’ connection with India began decades ago, driven by hospitality veteran Heena Munshaw, who introduced Kenya as a prime destination to Indian travellers. “India has always been integral to our growth story,” a Mita Vohra, Board of Directors, Sarova Hotels, shared during her recent roadshow in Mumbai.
Participating in major conventions and leveraging social media outreach, Sarova has significantly increased awareness of Kenya as a family-friendly and luxurious travel destination.
Recognising the potential in India’s Tier-II and III cities, Sarova has expanded its campaigns to cities like Ahmedabad and Bengaluru. Armed with data-driven insights, the group strategically selects locations for its roadshows and engagement efforts. Upcoming initiatives aim to consolidate their presence in metro cities like Mumbai and Delhi while exploring untapped markets.
Refreshed Properties and New Experiences
Post-pandemic, Sarova Hotels has undertaken extensive renovations to elevate its offerings:
Sarova Pan-Afric Hotel: Revamped rooms and a new rooftop hub offering diverse dining options.
White Sands Beach Resort: Enhanced to host high-profile government and international events.
Sarova Mayan: A new addition in Mount Kenya, showcasing the region’s natural beauty.
Masai Mara Lodge: Transformed with luxurious tents, club lounges, and immersive guest experiences.
Further upgrades are planned for properties near Lake Nakuru National Park and Shaba National Reserve, blending comfort with Kenya’s vibrant ecosystem.
Sarova ensures Indian travellers feel at home by offering tailored culinary experiences, including Jain-friendly dishes, and employing Indian chefs across its properties. The group’s commitment to family-friendly hospitality has cemented its reputation among Indian tourists.
As it celebrates five decades of hospitality, Sarova Hotels is focused on further strengthening its partnership with the Kenya Tourism Board to promote the country’s unique offerings.
