TBM Staff - Mumbai SriLankan Airlines has appointed AVIAREPS as its PR representative in India with immediate effect. The appointment was made as the airline seeks to strengthen its brand among Indian travellers with an ultimate goal to jump-start Indian outbound travel to Sri Lanka. AVIAREPS will play a pivotal role in positioning SriLankan as a top-of-mind recall for travellers from India through our extensive experience and expertise.
Richard Nuttall, CEO SriLankan Airlines, said, “India has always been a part of the SriLankan Airlines lexicon and as we continue to ramp-up operations, our focus on India will only continue to grow. Given the significance of the market, it was important to partner with an agency that can help us create a localized approach in our communications with Indian customers. We believe that AVIAREPS has all that it takes to deliver a compelling public relations strategy and advance the SriLankan Airlines’ brand in India, and we look forward to collaborating with them on our future plans for India.”
Edgar Lacker, CEO AVIAREPS, added, “We are extremely proud and honoured about the appointment as PR agency for SriLankan Airlines in India. We are confident that our expertise in public relations, our strong media connections and our deep understanding of the Indian market will enable us to effectively communicate the unique offerings and exceptional services of SriLankan Airlines to the Indian audience. We look forward to working closely with SriLankan Airlines to elevate their brand presence and position the airline as a top-of-mind carrier for travellers from India.”
