TBM Staff - Mumbai Thomas Cook (India) Limited has unveiled their new logo inspired by the changing environment, renewed energy and excitement that define the company in this new era of travel.
While the pandemic has had a severe impact on the travel sector, Thomas Cook India said it has displayed agility and innovation in the revival and transformation of its businesses.
“To keep pace with a younger customer and a changing environment, the dynamic new logo delivers a strong/impactful identity that is future proof, and most importantly, a digital-friendly look & feel,” said the company release.
A key driver to this new logo, was the idea to create a more open, friendly and informal (lower case letters Vs capitals) identity. In the new logo, the abbreviation of the brand name, “TC”, is a younger representation of the brand while retaining its reputation of expertise in travel and travel related solutions. The “TC” moniker is placed within ‘the circle of trust’ to showcase brand reliability and it also creates a stronger, more visible and recallable visual digital asset for platforms like websites, social media, app icons etc. The colours of the logo are inspired by the wonderful metaphors for the joy and discovery of travel and the freedom it represents – blue for sky and water; and yellow for the sun and energy. The logo emphasizes the Thomas Cook brand name, while adding a visual mnemonic to promote brand recall.
The company’s new visual identity represents years of excellence in the travel industry and the drive to create memorable travel experiences.
Commenting on this, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) and SOTC Travel said, “The pandemic has changed several norms in the travel industry and to keep pace with the changing environment/expectations of customers, we are refreshing the familiar Thomas Cook logo with a stronger, more impactful, digital-friendly identity. Our dynamic new logo embodies our fluid and dynamic personality as we transform continually in line with the rapidly changing travel services industry & reconfirms our continued commitment to customer delight with unmatched travel experiences”
